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Email
Amazon misses the mark with unoptimized Black Friday email

Amazon and seven other retailers failed to optimize their Black Friday and Cyber Monday emails for mobile, missing a key opportunity, according to a new report from LightningBuy.

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Applications
KFC’s mobile commerce plans grow with streamlined payments

Kentucky Fried Chicken UK and Ireland is ramping up its mobile payment ambitions through a new initiative with PayPal that cuts down on the number of steps that it takes consumers to place an order.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Strategy
Webinar on Dec. 4: Mobile Commerce Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 4: “Mobile Commerce Outlook 2014: Up, Down or Flat?” Panelists include execs from DDB Chicago and Zoove.

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Research
Poor tablet experiences are biggest mobile fail this holiday season

Tablet users accessing both Best Buy and Sony Style’s Web sites experienced high error rates on Cyber Monday because pages were not optimized for tablets, according to new data from Keynote.

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Applications
House Beautiful breaks into mcommerce via digital watermarking for advertisers

Hearst Corp.’s House Beautiful magazine is taking its investments in digital watermarking from the past two years up a notch with a new initiative that lets consumers shop from ads.

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Marketing
Apple fires up iOS ecosystem with social push – Mobile Marketer

Mobile Marketer today – Apple fires up iOS ecosystem with social push; Calvin Klein, Twentieth Century Fox latch onto Tumblr for content boost.

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Strategy
Inviting nominations: Mobile Commerce Awards 2013

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Advertising
Céline sparks look book interest with bright New York Times mobile ad – Luxury Daily

Luxury Daily today – Céline sparks look book interest with bright New York Times mobile ad; Marc Jacobs fetes Playboy magazine’s anniversary to show edginess.

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Columns
Why a mobile strategy is an omnichannel strategy

Stop looking for data to defend or dismiss one channel over another. Do not accept the silos and turf battles as inevitable.

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