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Today’s headlines


Research
Social media evolves into key component of Thanksgiving weekend sales

Social media played a leading role in shopping during this year’s Thanksgiving weekend, dominating influence surrounding sales and brand sentiment.

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Advertising
Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.

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Applications
Why retailers are still playing catch-up to Amazon’s app

Amazon’s mobile application continues to gain wins among millennial consumers, as evidenced by 76 percent of digital shoppers who have made room for the app on their crowded smartphones, according to a report by Millward Brown Digital.

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Strategy
InterContinental Hotels revs up mobile rewards focus via Uber partnership

InterContinental Hotels Group is the latest hospitality marketer to join forces with Uber, allowing new users to receive a rewards points bonus for signing up and integrating ride-hailing abilities into the IHG mobile application.

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Applications
Forever 21’s Android app is shopping, inspiration and discovery hub

Affordable fashion retailer Forever 21 has launched its first Android shopping application, offering features such as horizontal swiping to move between products, Scan & Shop, one-page checkout and social integration.

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Content
Mobile Minutes: LinkedIn updates app; Snapchat shares content; British Airways boosts Apple Watch; Uber pushes mapping

Today in mobile marketing – LinkedIn needs to get you excited again. Here’s how it’ll do it; Snapchat Discover content is now shareable; British Airways to expand Apple Watch support; Uber has hired another Google Maps exec.

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Content
Ulta Beauty uncaps shoppable mobile video for Bravo TV fans – Mobile Marketer

Mobile Marketer today – Ulta Beauty uncaps shoppable mobile video for Bravo TV fans; Relevancy and geo-location are key in next years mobile retail: EKN Research.

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Strategy
Inviting nominations: Mobile Commerce Awards 2015

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Advertising
Hennessy spurs mobile gifting with Drizly endorsement – Luxury Daily

Luxury Daily today – Hennessy spurs mobile gifting with Drizly endorsement; 65pc of affluents demand highly customized shopping experience: report.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage searching, shopping and transacting on mobile devices. The opinion pieces should cover the latest trends, discuss challenges or opportunities and offer solutions without self-promotion. Submissions go to Mobile Commerce Daily editor in chief Mickey Alam Khan […]

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