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Today’s headlines


Messaging
H&M fires up in-store experience to bolster SMS, email databases

H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.

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Research
Thanksgiving Day, paid search deliver mobile holiday joy to retailers

Mobile sales reached 26 percent of online sales on Thanksgiving Day – the highest percentage for the weekend and Cyber Monday – making it one of the big mobile success stories so far this holiday season. Another win is paid search, with the percentage of clicks coming from mobile devices rushing past last year’s numbers to top out at 44 percent.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Strategy
Webinar on Dec. 4: Mobile Commerce Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 4: “Mobile Commerce Outlook 2014: Up, Down or Flat?” Panelists include execs from DDB Chicago and Zoove.

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Fulfillment and returns
Mama Fu supercharges mobile loyalty program via social media

Restaurant chain Mama Fu’s Asian House has taken its loyalty program to the next level with mobile and social integration to cater to tech-savvy customers.

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Gaming
Bagger Dave’s rewards mobile customers with instant win opportunities

Michigan-based restaurant chain Bagger Dave’s Freshly-Crafted Burger Tavern has launched a mobile rewards campaign to better understand its consumers while offering them the chance to win exciting prizes.

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Marketing
Retailers retreat from mobile marketing as flash sales interest wanes: BDO – Mobile Marketer

Mobile Marketer – Retailers retreat from mobile marketing as flash sales interest wanes: BDO; Sephora exec: Mobile evolves from on-the-go tool to personal assistant.

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Strategy
Inviting nominations: Mobile Commerce Awards 2013

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Advertising
Injecting heritage into mobile games builds brand community – Luxury Daily

Luxury Daily today – Injecting heritage into mobile games builds brand community; Prada’s anti-paradise video accentuates accessories from print campaign.

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Columns
Can marketers and publishers trust their mobile click-through rates?

The rise in CTRs on mobile has fueled the proliferation of mobile ads and promotions, and many marketers have celebrated impressive click-throughs for various campaigns. But CTRs do not equal sales leads.

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