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Payments
Why mobile wallets are the new credit card

Technologies such as NFC and mobile applications including Google Wallet and Passbook are changing the way consumers pay for goods and services, and many times, making shoppers reach for their smartphones to pay rather than their credit card.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Strategy
Webinar on Dec. 5: Mobile Commerce Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 5: “Mobile Commerce Outlook 2013: Up, Down or Flat?” Panelists include execs from Dell, Orbitz, Starcom and Fiksu.

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Software and technology
CVS rounds out mobile strategy with QR-code enabled gift card exchange

CVS has launched a mobile gift card exchange in 7,400 stores that enables customers to sell unspent gift cards and receive a CVS gift card in exchange.

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Web site development
Brookstone segments tablet shoppers with device-specific site

Multichannel specialty retailer Brookstone has rolled out a mobile site formatted for tablets just in time for the holiday season.

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Payments
As mobile payments grow, LevelUp reaches 500,000 users

Mobile payments and loyalty app LevelUp has reached 500,000 users, pointing to the growing role that mobile is playing for shoppers.

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Marketing
FCC ruling on text messages paves way for bigger commitment to mobile marketing – Mobile Marketer

Mobile Marketer today – FCC ruling on text messages paves way for bigger commitment to mobile marketing; SMS’ biggest achievement is proving that mobile marketing works.

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Advertising
Ferrari immerses mobile users in brand world via app – Luxury Daily

Luxury Daily today – Ferrari immerses mobile users in brand world via app; Alexander Wang to bring anticipation, youthful spin to Balenciaga.

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Columns
Is mobile advertising good for you?

Like or loathe it, advertising plays an important role in our social fabric. It helps to initiate trends, propel cultural identities and keep us informed about latest products and services.

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