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Today’s headlines

Payments
PayPal reports 300pc growth in mobile payments over last holiday season

EBay’s PayPal saw a 300 percent increase in mobile payments from the official start of the shopping season on Nov. 15 through Dec. 15 compared to this same time period last year.

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Revenue
2010 mobile commerce movers and shakers

There is no doubt that 2010 was the year of mobile commerce. Retailers, financial institutions, carriers and other players in the ecosystem embraced mobile commerce this year and fueled the channel’s growth.

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Applications
Live Nation Merchandise offers gift cards, product discounts via mobile

Live Nation Merchandise is offering consumers mobile gift cards and product discounts via a mobile loyalty application.

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Research
Mobile drives 2pc of multichannel merchants’ holiday sales: Shopatron

Shopatron’s analysis of multichannel holiday shopping for its 800-plus brand clients found that mobile represented 2 percent of sales in the period from Nov. 17 to Dec. 6.

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Advertising
Top 10 luxury branded mobile applications for 2010 – Luxury Daily

Luxury Daily today – Top 10 luxury branded mobile applications for 2010; Zegna steps up social strategy with Facebook fashion show.

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Columns
Changing role of the mobile marketer in cross-channel world

As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.

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