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Today’s headlines


Multichannel retail support
How mobile shopping will improve in the future

While the growth in mobile shopping was one of the big stories of 2012, continued success is likely to be driven as much by how retailers leverage emerging technologies to enhance the omnichannel shopping experience as by higher smartphone penetration levels.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Research
Amazon ranks No. 1 in customer satisfaction

For the eighth consecutive year, ecommerce powerhouse Amazon has ranked No. 1 in customer satisfaction thanks in part to its ongoing digital and mobile efforts, according to a new report by ForeSee.

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Strategy
Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Revenue
Fab: 56pc of Christmas Day US revenue came from mobile

Online retailer Fab.com broke a company record on Christmas Day with more than half of its revenue in the United States coming from mobile.

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Advertising
Ticketmaster misses the mark with mobile ad campaign

Ticketmaster aimed to drive sales through its latest mobile advertising campaign. However, leading consumers to an unoptimized page rather than the company’s mobile site diminishes the effectiveness of the initiative.

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Marketing
Smartphone owners more likely to actively seek new products: Forrester – Mobile Marketer

Mobile Marketer today – Smartphone owners more likely to actively seek new products: Forrester; Swanson heats up winter meal inspirations via QR codes.

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Advertising
User-submitted content, app usage are greatest challenges on mobile: Swarovski exec – Luxury Daily

Today in luxury marketing – User-submitted content, app usage are greatest challenges on mobile: Swarovski exec; Barneys New York is 2012 Luxury Retailer of the Year.

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Columns
What is responsive design?

The idea of building a single Web site that can provide quality user experiences across multiple platforms is very attractive.

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