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Today’s headlines

Advertising McDonald’s aims to increase in-store traffic via geotargeted mobile ads
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article
Webinars Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts
Doughnuts franchise Krispy Kreme is letting users track down the nearest location to find their favorite breakfast sweets via a new mobile application. Entire article
Applications Chili’s Grill & Bar serves up mobile app for easy ordering
Macy’s is promoting its Estee Lauder fragrance products via a new commerce-enabled mobile ad campaign. Entire article
Advertising Hewlett-Packard, Hearst reward users via mobile promotion
Luxury Daily today – Manhattan magazine sees 26pc growth in 2011; How to tackle China in 2012. Entire article
Columns Optimize navigation and site search for your mobile audience


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