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Today’s headlines

Applications
Best Western lets travelers book rooms via mobile

Best Western International has unveiled a new addition to its suite of mobile offerings with the launch of its new iPhone application, “Best Western to Go.”

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Marketing
Best Buy uses augmented reality platform to reach shoppers

Best Buy is using Brightkite’s augmented reality advertising platform to drive consumers in-store.

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Payments
Blaze, Tetherball partner to let consumers buy via mobile

Blaze Mobile and Tetherball have partnered to not only letting consumers redeem mobile rewards and coupons, but also to let them to pay for their purchases using their mobile phone.

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Social networks
Virtual gift-giving on the rise: Cellufun exec

Cellufun, a social gaming community, said consumers will spend more than $1 billion on virtual goods this year.

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Columns
Inviting nominations for Mobile Retailer of the Year

Readers are invited to nominate retailer candidates for Mobile Commerce Daily’s Mobile Retailer of the Year for 2009. Nominees must prove exceptional use of mobile commerce.

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