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Today’s headlines

Amazon sees more than 50pc of holiday shoppers come through mobile

Underscoring Amazon’s leading mobile experience for its site and apps, the online giant is reporting that more than 50 percent of its customers shopped via mobile over the holidays.

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Mobile accelerates to record-setting 48pc of online traffic Dec. 25: report

Mobile set records Dec. 25, zooming to 48 percent of all online traffic, up 28.3 percent from 2012, according to a new IBM report.

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Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Multichannel retail support
Rouse chooses Sonic Notify’s beacon technology to mobilize malls

Rouse Properties has announced that it will install Sonic Notify’s beacons in all of its malls to provide relevant content, advertising and promotions to its shoppers via mobile.

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Fulfillment and returns
Bon-Ton drives in-store gift card redemptions with mobile offer

Bon-Ton Stores Inc. has announced its first gift card New Year promotion, offering a mobile coupon for shoppers who redeem gift cards on New Year’s Day.

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Can mobile help get Red Lobster out of hot water? – Mobile Marketer

Mobile Marketer today – Can mobile help get Red Lobster out of hot water?; Fox exec: Platform proliferation a challenge because of unique content needs.

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Top 10 luxury brand multichannel marketers of Q4 – Luxury Daily

Luxury Daily today – Top 10 luxury brand multichannel marketers of Q4; L2 Think Tank is 2013 Luxury Researcher of the Year.

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Looking back at 2013: Report card on top mobile predictions

At the beginning of this year, I wrote a column in Mobile Marketer on the Top 10 mobile trends for brands and marketers for 2013. I know, I know – the massive post-holidays hangover must have clearly clouded my judgment.

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