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Today’s headlines

How banks will continue to innovate in mobile next year

Banks, both large and small, now offer applications, SMS and other mobile services. However, as users get more comfortable using their devices, financial institutions must keeping looking forward and incorporating new technologies if they want to keep customers satisfied.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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How Zales could have driven sales through its mobile campaign

Zales is currently running a mobile ad campaign that entices consumers to shop its collection. Although the company has great intentions with the initiative, it falls short in many ways.

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Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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GEICO strengthens mobile efforts with redesigned iPad app

GEICO has enhanced its iPad application to bring added convenience to consumers.

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Web site development leverages responsive design to deliver optimal mobile experience

With interest in both eco-friendly products and mobile commerce growing, has revamped its site using responsive design to better meet the needs of on-the-go environmentally conscious users.

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The pricing game: How low can tablets go? – Mobile Marketer

Mobile Marketer today – The pricing game: How low can tablets go?; Porsche revs up marketing efforts with mobile.

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Porsche pushes Cayenne Diesel through mobile-optimized ad – Luxury Daily

Luxury Daily today – Porsche pushes Cayenne Diesel through mobile-optimized ad; Michael Kors, Nordstrom test social-driven product push via Facebook Collections.

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Driving retail revenue through mobile apps

Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.

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