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Today’s headlines


Advertising
Macy’s strengthens holiday efforts via iAd campaign

Macy’s has debuted an iAd campaign that lets fashion-savvy consumers shop the latest apparel, as well as discover everything they need to stay warm and look stylish all season long.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Webinars
Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts

The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2012.

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Advertising
REI bolsters winter gear sales via interactive mobile campaign

Outdoor apparel and accessories retailer REI is running a rich-media interactive mobile ad campaign that lets consumers shop for winter gear no matter where they are.

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Research
Mall retailers mobilize holiday shopping via QR codes: study

Just 7.2 percent of mall retailers are using QR codes as part of their mobile strategy this holiday season, according to a new report from Nellymoser.

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Applications
Coffee Table catalog iPad app spurs adoption with daily prizes

Coffee Table, a retail catalog aggregate app for iPad, is the latest mobile service to offer holiday shoppers special incentives as a way to drive adoption.

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Advertising
Top 10 luxury branded mobile apps of 2011 – Luxury Daily

Luxury Daily today – Top 10 luxury branded mobile apps of 2011; Harrods celebrates winter sale with Florence + the Machine performance.

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Columns
5 reasons why we have reached the mobile marketing tipping point

While brand adoption may not have been as rapid as the industry might have earlier predicted, warp speed growth is definitely in store.

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