Today's headlines

Advertising Macy’s strengthens holiday efforts via iAd campaign
By Rimma Kats
	Macy’s has debuted an iAd campaign that lets fashion-savvy consumers shop the latest apparel, as well as discover everything they need to stay warm and look stylish all season long. Entire article

Marketing Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens
By Staff reports
	Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article

Webinars Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts
By Staff reports
	The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2012. Entire article

Advertising REI bolsters winter gear sales via interactive mobile campaign
By Rimma Kats
	Outdoor apparel and accessories retailer REI is running a rich-media interactive mobile ad campaign that lets consumers shop for winter gear no matter where they are. Entire article

Research Mall retailers mobilize holiday shopping via QR codes: study
By Chantal Tode
	Just 7.2 percent of mall retailers are using QR codes as part of their mobile strategy this holiday season, according to a new report from Nellymoser. Entire article

Applications Coffee Table catalog iPad app spurs adoption with daily prizes
By Chantal Tode
	Coffee Table, a retail catalog aggregate app for iPad, is the latest mobile service to offer holiday shoppers special incentives as a way to drive adoption. Entire article

Advertising Top 10 luxury branded mobile apps of 2011 – Luxury Daily
By Staff reports
	Luxury Daily today - Top 10 luxury branded mobile apps of 2011; Harrods celebrates winter sale with Florence + the Machine performance. Entire article

Columns 5 reasons why we have reached the mobile marketing tipping point
By a MCD columnist
	While brand adoption may not have been as rapid as the industry might have earlier predicted, warp speed growth is definitely in store. Entire article

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