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Today’s headlines

Applications
Stila bolsters cosmetic sales via commerce-enabled virtual makeover app

Stila is letting users try on its cosmetics via a virtual makeover tool and then buy the desired products via their mobile device.

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Research
Mobile bar code scanning became mainstream this holiday season: Scanbuy

A recent poll by Scanbuy on Twitter and Facebook proves the influence that mobile bar codes are having for retail outlets trying to improve the customer shopping experience.

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Research
Strong retail partnerships offline necessary to support mobile commerce

With the increase in consumer uptake of smartphones in 2011, more retail players will take to mobile, deploying product discovery tools with the hopes of driving sales.

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Legal/privacy
Where awarded geofence patent covering mobile commerce

Where Inc. has been awarded Patent No. 7,848,765 by the United States Patent Office. The patent safeguards the company’s technology related to the use of geofences in the delivery of applications, content and mobile coupons.

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Applications
Maxim lets users send virtual gifts via New Years app

Maxim is letting users celebrate New Years with a customized countdown application that lets them send out a personalized message and buy a virtual champagne bottle gift for friends.

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Advertising
Affluent consumers increasingly rely on smartphones for shopping – Luxury Daily

Luxury Daily today – Affluent consumers increasingly rely on smartphones for shopping; How augmented reality can advance a luxury brand’s digital marketing strategy.

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Editorial calendar
Editorial Calendar 2011 for Mobile Commerce Daily

Here’s the 2011 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

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Columns
Why a mobile app does not make sense

We are in the middle of a love fest with mobile apps. Every brand feels the need to develop one, believing this is its mobile panacea – the easy route to be relevant, accessible and cool. Think again.

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