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Today’s headlines


Applications
Retailers should focus on loyalty over promotions in apps

It is clear from the current holiday season that retailers are enthusiastically using mobile applications to push promotions at consumers, but experts advise against overpacking an app with promotions and encourage focusing on loyalty.

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Applications
Uniqlo’s app update expands its mcommerce from China to US

Uniqlo recently broadened its mcommerce reach to the United States by adding the feature to its iOS and Android applications that are being promoted on Facebook.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Merchandising
Gilt.com kicks off Mobile Week to build on holiday sales momentum

Looking to further momentum behind its growing mobile commerce business, online flash sales site Gilt.com kicked off a new promotion last night called Mobile Week that includes a host of mobile-exclusive sales with top brands.

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Content
Fandango sees 57pc increase in mobile ticket sales

Fandango is reporting a record-breaking year, pointing to mobile as the main force behind a boost in movie ticket sales.

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Marketing
Leverage the selfie to create deeper brand engagements – Mobile Marketer

Mobile Marketer today – Leverage the selfie to create deeper brand engagements; Bud Light scores pre-Super Bowl with mobile multichannel giveaway.

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Advertising
Top 10 luxury brand mobile campaigns of Q4 – Luxury Daily

Today in luxury marketing – Top 10 luxury brand mobile campaigns of Q4; A conversation with the Four Seasons’ Isadore Sharp.

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Columns
Mobile’s effect on the payments landscape

A recent comScore report revealed that there were one billion credit and debit cards in circulation in the U.S. in 2012 – approximately three cards for every person.

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