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Strategy
Urban Outfitters, H&M lead teen retailers in leveraging mobile for engagement

H&M, Kohl’s and Urban Outfitters are nailing the mobile experience in building interactive in-store and loyalty efforts, an area where American Eagle Outfitters, Aéropostale and Abercrombie & Fitch could learn from as sales continue to plummet for the three big A’s.

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Applications
Guess bolsters mobile app with loyalty, newsfeed

Guess has updated its mobile application with a new loyalty program and newsfeed to incentivize in-store and online shopping.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Marketing
Sears misses out on loyalty-building opportunity with Kardashian holiday campaign

Sears has been actively building up its Shop Your Way loyalty program into a multichannel program over the past few years, but it seems to have missed the mark by not including a mobile call-to-action in its “12 Days of Kardashian Christmas” campaign.

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Strategy
Spindle shifts focus to mobile coupons with Yowza!! acquisition

Mobile payment solutions provider Spindle is making a bigger push into mobile commerce with a recent acquisition of mobile coupon platform Yowza!!.

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Marketing
Top 10 mobile advertising campaigns of 2013 – Mobile Marketer

Mobile Marketer today – Top 10 mobile advertising campaigns of 2013; Pepsi bets big on augmented reality to fuel 2015 Super Bowl mobile strategy.

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Advertising
Rolex shares auto racing heritage with Daytona watch app – Luxury Daily

Luxury Daily today – Rolex shares auto racing heritage with Daytona watch app; Fifth Avenue storefronts foster holiday spirit for consumers.

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Strategy
Merry Christmas!

Mobile Commerce Daily is not publishing on Wednesday, Dec. 25 in celebration of Christmas. Happy Holidays!

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Columns
Visual search may offer deeper mcommerce engagement

Recent advancements in the area of visual search are setting the stage for a major shift in how people interact with the world around them and how those selling can better interact with those buying.

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Columns
How the mobile phone is the conduit for the multiscreen era

As a ubiquitous medium, mobile provides the go-between for media engagement and consumption across multiple platforms.

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