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Today’s headlines


Multichannel retail support
Sears, Kmart make last-minute shopping attempts via mobile

Sears and Kmart are targeting holiday shoppers through an ongoing effort that is meant as the final push to not only encourage last-minute sales, but also simplify the in-store, online and mobile shopping experience.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Banking
Capital One campaign drives banking app log-ins to support military members

Capital One is giving customers a way to support members of the military during the holidays every time they use the financial institution’s mobile banking application.

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Applications
Constellation Brands rewards wine enthusiasts via mobile app

Constellation Brands has teamed up with shopkick to reward consumers when they interact with the company’s products.

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Messaging
Teen Cancer America ties live events with mobile to trigger donations

Teen Cancer America is targeting British rock band The Who fans with a new mobile initiative to drive donations.

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Marketing
Is in-app advertising broken? – Mobile Marketer

Mobile Marketer today – Is in-app advertising broken?; Coca-Cola’s Fanta focuses on mobile gaming for branded engagement.

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Advertising
Breguet engages historians, fans via immersive iPad magazine – Luxury Daily

Luxury Daily today – Breguet engages historians, fans via immersive iPad magazine; Top 10 digital luxury marketers of Q4.

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Content
Merry Christmas!

Mobile Commerce Daily is not publishing on Tuesday, Dec. 25 in celebration of Christmas. Happy Holidays!

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Columns
Are brands missing a trick with mobile?

The basic theory of advertising is that brands seek to be placed in front of their audiences, whilst maintaining as positive an ROI as possible.

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