The share of online retail dollars attributable to mobile devices in the United States doubled from 1.87 percent in April 2011 to 3.74 percent in December, according to a new report from RichRelevance.
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy's, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce's progress over the holidays, lessons learned, left-field surprises and best practice for 2012.
Applebee's has introduced a new Digital Gift Cards initiative that lets consumers buy and send personalized gift cards through its online, mobile and Facebook channels.
Department store chain Saks Fifth Avenue is using its holiday windows to not only draw locals and tourists to its New York flagship in Midtown Manhattan, but to drive mobile-commerce sales as well.
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