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Today’s headlines

PayPal tests NFC to expand payments services

PayPal is testing an NFC mobile payments application at two stores in Sweden while it continues to look at other ways to provide access to its payments services.

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Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts

The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2012.

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Church’s Chicken makes mobile hub of cross-platform sweepstakes

Church’s Chicken is giving consumers a way to use their cell phones this holiday season to receive a coupon and enter to win a trip to see a movie premiere.

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Sony Pictures bolsters movie ticket sales via ad campaign

Sony Pictures is letting consumers check showtimes and buy movie tickets for its new “The Girl with the Dragon Tattoo” film.

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Charles Schwab expands mobile repertoire with iPad app

Charles Schwab is letting clients execute trades, check balances and transfer funds via a new iPad application.

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How to optimize a brand’s mobile search ranking – Luxury Daily

Luxury Daily today – How to optimize a brand’s mobile search ranking; Bergdorf Goodman is 2011 Luxury Marketer of the Year.

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