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Today’s headlines

Applications
Steve Madden offers gift cards, discounts in time for holiday season

Steve Madden is simplifying the accounting and redemption of gift cards for consumers via a mobile application that lets customers store all of their deals in one location.

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Research
32pc of consumers would make mobile purchase if given discount: Sybase

One out of three respondents who are willing and able to purchase goods or services with their current mobile devices would do so this holiday season using their handsets if they were presented with mobile-based incentives, per Sybase.

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Applications
Fandango debuts commerce-enabled movie-ticketing app for iPad

Comcast Interactive Media’s Fandango has expanded its suite of mobile commerce-enabled destinations with the launch of a new application designed specifically for Apple’s iPad.

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Research
Tablets, ereaders most popular consumer electronics holiday gifts: survey

This holiday shopping season is shaping up to be value-driven as consumers are seeking deals on electronics, with ereaders/tablets and games the most popular overall electronics gifting categories, according to a Giftmeister survey.

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Advertising
Hugo Boss showcases new collection via branded iPad magazine – Luxury Daily

Luxury Daily today – Hugo Boss showcases new collection via branded iPad magazine; Luxury brands approaching revolutionary CRM innovations: expert.

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Columns
Three R’s of mobile location-based marketing

Marketers are tapping location-based services to compel customers to use apps to engage with the brand, product or venue via their mobile phone. They need to know the three R’s of LBS.

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