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Today’s headlines

Multichannel retail support
Target: Mobile is not merely a marketing channel, it is also a service channel

Retailer Target really gets mobile and takes a 360 degree approach to its use of the channel for building brand awareness, promoting specific deals and enhancing the convenience of the shopping experience.

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Applications
EBay’s PayPal launches Send Money BlackBerry app

PayPal has launched its Send Money application for Research In Motion’s BlackBerry smartphones.

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Marketing
Wirefly.com joins Microsoft’s Bing cashback program

Simplexity’s Wirefly.com, an Internet retailer selling mobile phones and plans, is partnering with Microsoft’s Bing on a promotion to drive handset sales.

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Payments
Paythru, Pensio partner to help retailers generate mobile commerce sales

Mobile payment specialist Paythru’s partnership with Pensio will benefit retailers that want to generate revenue from the 73.4 million mobile payment users worldwide.

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