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Today’s headlines

JCPenney iAd influences holiday shopping behavior via mobile coupons

Department store chain J. C. Penney Co. is running a mobile campaign across Appleā€™s iAd network to influence holiday shopping behavior by distributing mobile coupons.

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True Religion aims for increased sales via mobile app

True Religion is letting savvy shoppers buy its denim and sportswear brand products and view multiple images of each item via an iPhone application.

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Applications taps bar code scanning mobile app to let users compare prices is letting holiday shoppers compare bricks-and-mortar store pricing to online discounts via a bar code scanning and speech recognition mobile application.

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Web site development
Motorcycle Superstore revs up mobile commerce initiatives

Online motorcycle accessories retailer Motorcycle Superstore is driving sales of its gear and apparel via a commerce-enabled mobile Web site.

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Too many luxury brands rely solely on apps for mobile strategy – Luxury Daily

Luxury Daily today – Too many luxury brands rely solely on apps for mobile strategy; Aston Martin, Burberry advertise via new luxury-targeted ad network.

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How to engage the connected shopper

Retailers and brands must learn how to engage connected shoppers through the entire pre-store, in-store and post-store buying cycle.

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