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Advertising
Toys “R” Us taps voice recognition to simplify gift giving

Toys “R” Us is yet again making it easier to shop this holiday season, with a redesign of its mobile application and a new ad campaign that leverages voice recognition to recommend gifts.

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Strategy
PayPal boosts mobile gift cards strategy with ePay partnership

PayPal is making a bigger push into mobile gift cards by partnering with ePay, a prepaid payments processor that powers digital gift codes.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Research
25pc of airlines now accept mobile payments: report

The percentage of airlines that accept mobile payments has grown significantly in the past year and is only expected to grow more as consumers depend on their tablets and smartphones to buy airfare tickets, according to a new report from WorldPay.

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Applications
Paxti’s Pizza’s mobile loyalty program drives frequency, spending

Upscale pizza chain Paxti’s Pizza began leveraging a new mobile loyalty program earlier this year, resulting in a 30 percent increase in check orders from the brand’s active loyalty members.

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Marketing
Brands welcome voice-enabled ads for more organic mobile experiences – Mobile Marketer

Mobile Marketer today – Brands welcome voice-enabled ads for more organic mobile experiences; Kids brands flout mobile privacy months after COPPA update.

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Advertising
Chanel explores truth of Chanel N°5 with mobile banner ad – Luxury Daily

Luxury Daily today – Chanel explores truth of Chanel N°5 with mobile banner ad; Top 10 luxury brand social videos of Q4.

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