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Today’s headlines


Database/CRM
Is mobile loyalty working?

Mobile loyalty and mobile payments offerings are often two separate strategies, but it is becoming increasingly apparent that each needs the other in order to provide a strong user experience that will support wider adoption.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Multichannel retail support
Best Buy drives foot traffic to locations via geofencing campaign

Best Buy is working with Placecast and SocialVibe on a new geofencing mobile effort that rewards consumers when they participate.

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Applications
Beauty.com taps iPad app as additional revenue driver

Beauty.com has launched an iPad application that lets consumers browse exclusive content from industry trendsetters, as well as shop the latest cosmetics.

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Advertising
Pier 1 shows off mcommerce site via mobile advertising

Pier 1 is running a mobile advertising campaign to not only showcase seasonal products, but also educate consumers about shopping from their mobile devices.

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Software and technology
Top 5 augmented reality mistakes – Mobile Marketer

Mobile Marketer today – Top 5 augmented reality mistakes; IPad mini continues Apple’s dominance of mobile ad impressions.

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Strategy
Inviting nominations: Mobile Commerce Awards 2012

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Advertising
Burberry ties up holiday efforts via social video, in-store push – Luxury Daily

Luxury Daily today – Burberry ties up holiday efforts via social video, in-store push; Cartier drives impulse holiday gift purchases via email.

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Columns
Reap holiday rewards with these top 3 mobile best-practice tips

Because mobile shopping is expected to be especially crucial this holiday shopping season, the need to embrace mobile commerce is unmistakable.

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