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Marketing
Sony Ericsson to preload bar code reader on mobile devices in 2010 |
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Sony Ericsson has tapped NeoMedia Technologies Inc., a mobile bar code scanning service provider, to have the bar code reading technology preloaded on its mobile devices.
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Multichannel retail support
Online electronics retailer Crutchfield enters mobile commerce |
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Crutchfield launched a mobile version of its award-winning Web site, Crutchfield.com, letting consumers buy and browse products right from their mobile phones.
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Payments
MasterCard launches PayPass trial on BlackBerry devices |
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MasterCard Canada has launched a trial of its PayPass payment service with Research In Motion's BlackBerry smartphones.
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Legal/privacy
Security concerns on the rise as smartphone adoption soars: Study |
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41st Parameter Inc., a provider of fraud detection and prevention technology, expects an increase in mobile cybercrime due to the rapid adoption of new handsets and multiple operating systems.
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Classic Guides
Mobile Women to Watch 2010 |
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Mobile Marketer's inaugural Mobile Women to Watch 2010 list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010.
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Advertising
Webinar: Mobile Marketing in 2010: Up, Down or Flat? |
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Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket.
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