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Multichannel retail support
Mobile revolutionizes window displays as retailers look beyond QR codes

As marketers increasingly turn to window displays to boost mobile engagement, connected glass and social media are pushing mobile bar codes out of the picture for retailers.

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Content
Maybelline polishes Thailand base with exclusive mobile gifts

L’Oréal brand Maybelline is launching limited-time flash sales of exclusive products in Thailand, working with the Line social networking application to increase its mobile commerce presence in the country.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Multichannel retail support
The Confectional leverages mPOS to gain insight on shopping habits

Seattle bakery The Confectional is now able to better understand its customers and stock its stores after switching over to a mobile point-of-sale system.

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Web site development
Hickory Farms boosts holiday strategy with Facebook instant-win sweepstakes

Specialty food and gift retailer Hickory Farms is boosting its holiday marketing strategy with a Facebook sweepstakes offering daily instant prizes as a way to drive consumers back to its newly mobile-optimized Web site.

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Marketing
Top 10 location-based mobile advertising campaigns of 2013 – Mobile Marketer

Mobile Marketer today – Top 10 location-based mobile advertising campaigns of 2013; Facebook significantly improves video experience but more work remains.

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Advertising
Top 5 luxury gift guides for the 2013 holiday season – Luxury Daily

Luxury Daily today – Top 5 luxury gift guides for the 2013 holiday season; Mr Porter uses children’s character to promote holiday dressing guide.

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