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Today’s headlines

Personalization fuels mobile-specific promotions this year

Retailers such as Walmart are tapping into mobile’s always-on nature this holiday season with channel-specific promotions to fill the lulls in holiday shopping. However, marketers need to dig deeper into tailored product recommendations that will drive last-minute sales.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Multichannel retail support
Staples opens innovation lab to drive mobile opportunities

Staples has opened an innovation lab to expedite the delivery of mobile and online solutions designed to enhance the shopping experience.

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Expedia takes on Windows 8 market with new app

Expedia is expanding its presence in mobile with a Windows 8 application that offers consumers exclusive mobile deals.

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Software and technology
GNC bridges in-store and online via QR codes

GNC is seeing some of its QR code campaigns result in more than a 40 percent redemption rate, showing how the channel can be effective for retailers when there is a high value attached in exchange for scanning.

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Facebook overtakes Google in mobile display ad revenues – Mobile Marketer

Mobile Marketer today – Facebook overtakes Google in mobile display ad revenues; USA Today takes first steps towards building universal Android app.

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Chanel flaunts J12 timepiece via animated mobile ads – Luxury Daily

Luxury Daily today – Chanel flaunts J12 timepiece via animated mobile ads; Michael Kors pushes holiday collection, lifestyle via musical collaboration.

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Inviting nominations: Mobile Commerce Awards 2012

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Smartphone camera to influence mobile marketing and commerce in 2013

The rapid adoption of smartphones and tablets offers a new opportunity for retailers, banks and insurance providers to take advantage of a feature that is unique to mobile devices and tablets: the camera.

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