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Today’s headlines


Payments
Amazon follows PayPal into mPOS for in-store presence

Amazon has reportedly acquired mobile payments company GoPago, signifying the online retailer’s heightened interest in the mobile commerce space and competing against other big players such as PayPal and eBay.

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Advertising
Nike bulks up mobile advertising investments to drive sales

Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Marketing
Stella Artois taps Facebook for giveaway promotion

Stella Artois is leveraging mobile and social media to promote its holiday giveaway promotion, “The Gift.”

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Research
National Bank leads Canadian mobile banking services with Web app

Canada’s National Bank is the country’s leader in mobile banking services because of its strong performance in all criteria categories, including a top-ranking Web app for both design and transactions, according to a new report from Surviscor.

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Marketing
Gmail shakes up mobile email, curbs dynamic content – Mobile Marketer

Mobile Marketer today – Gmail shakes up mobile email, curbs dynamic content; CPG, auto mobile ads drive highest interaction rates: report.

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Advertising
Ralph Lauren continues Ricky handbag promotion with mobile effort – Luxury Daily

Luxury Daily today – Ralph Lauren continues Ricky handbag promotion with mobile effort; Burberry opens dedicated beauty store to introduce consumers to new cosmetics.

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Columns
Connecting the 5 pillars of mobile marketing in 2014

Pundits, reporters, analysts and industry experts are busy laying claim to 2013. The industry is in agreement that 2013 has been a banner year for mobile. This sentiment is not very different from 2012.

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