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Today’s headlines

Big spenders: Mcommerce not just for small purchases any longer

With consumers spending as much as $48,000 on purchases made via mobile, it is clear that the medium is not just for small-ticket purchases any longer.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Target tries for last-minute mobile sales

Target is encouraging consumers to finalize their last-minute holiday shopping via a new advertising campaign that aims to drive sales from the company’s mobile site.

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Web site development
Lancôme enhances on-the-go shopping with new smartphone, tablet experiences

Lancôme is ramping up its mobile strategy to bring glamour to on-the-go shoppers with a new smartphone site and tablet experience meant to drive mcommerce sales.

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Urban Outfitters bolsters holiday sales via targeted mobile campaign

Urban Outfitters is making one last push to drive holiday sales through a targeted mobile advertising campaign.

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Are brands delivering on promise of contextually relevant mobile experiences? – Mobile Marketer

Mobile Marketer today – Are brands delivering on promise of contextually relevant mobile experiences?; Weight Watchers taps mobile to support long-term behavioral changes via app.

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Inviting nominations: Mobile Commerce Awards 2012

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Robb Report taps growth potential in luxury watch market via iPad app – Luxury Daily

Luxury Daily today – Robb Report taps growth potential in luxury watch market via iPad app; Last-minute luxury: Service, personalization to generate final holiday purchases.

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Five mobile advertising predictions for 2013

The third screen is here to stay and can no longer be viewed merely as an advertising experiment or side project. But what does the future hold for mobile advertising?

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