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Today’s headlines


Research
Mobile breeds new shopping opportunity in days before Christmas

The growing use of smartphones for shopping-related activities has created a new window of opportunity for retailers to reach extreme last-minute shoppers on the days leading up to Christmas, according to a new report today from xAd.

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Email
Ann Inc.’s Loft aims to beef up email efforts via holiday promotion

Ann Inc.’s Loft is building up its email efforts through a mobile advertising campaign that gives consumers a chance to win prizes in exchange for opting in to email newsletters.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Fulfillment and returns
Cumberland Farms rewards mobile payments app users with exclusive offer

Cumberland Farms sent its mobile customers a holiday present with an in-application coupon for a free chocolate bar.

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Applications
StyleSeat responds to mobile traffic with salon reservation app

The online marketplace for beauty and wellness services StyleSeat has launched a mobile application to help consumers book beauty appointments on the go.

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Marketing
Top ten second-screen mobile campaigns of 2013 – Mobile Marketer

Mobile Marketer today – Top ten second-screen mobile campaigns of 2013; Can Microsoft build on mobile gains to be a bigger force?

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Advertising
Salon du Chocolat New York gains insights from Columbia, Parsons – Luxury Daily

Luxury Daily today – Salon du Chocolat New York gains insights from Columbia, Parsons; Tamara Mellon unveils first campaign video to expand reach.

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Columns
3 key mobile takeaways for marketers this holiday season

Before your business starts throwing dollars toward mobile campaigns to reel in armies of shoppers at the mall, buyer beware: much of the conventional wisdom about how and where people use their devices is wrong.

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