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Today’s headlines

Social networks
What Amazon, Walmart can teach retailers about leveraging Pinterest

As the leading retailers on Pinterest, and Walmart present some important best-practices for others looking to leverage the quickly-growing social network, including the importance of integrating Pinterest on product pages and the need for themed boards.

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Multichannel retail support
Ted Baker encourages in-store selfies to drive social buzz

British retailer Ted Baker has a new campaign that links bricks-and-mortar with online marketing by enabling customers to take selfies in front of digital displays and upload them to social media for a chance to win a prize.

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Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Live Nation adds mobile-only incentives to personalize ticket sales

Live Nation has overhauled its iPhone application to offer consumers exclusive mobile-only pre-sale tickets and promotions.

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Wells Fargo makes push into mobile payments with Isis partnership

Wells Fargo announced a partnership with Isis that will let consumers add their Wells Fargo Visa credit card to the Isis mobile wallet.

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Fingerprinting trumps facial recognition for mobile marketers’ 2014 priorities – Mobile Marketer

Mobile Marketer today – Fingerprinting trumps facial recognition for mobile marketers’ 2014 priorities; 40pc of Men’s Health readers click through to a retailer’s Web site.

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Chandon appeals to fashionable party hosts with The Cut mobile ad – Luxury Daily

Luxury Daily today – Chandon appeals to fashionable party hosts with The Cut mobile ad; Columbia, Parsons view Dior stylist as link between brand and consumer.

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Delivering on the promise of privacy for advertisers

There is an education gap in consumer privacy across online and mobile, so let us set the record straight.

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