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Today’s headlines

How Gilt Groupe is closing the loop on mobile browsing, sales

Flash sales business Gilt Groupe is experiencing strong mobile engagement and sales results this holiday season thanks to a focus on merchandising and other strategies that help close the loop on browsing and sales.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Multichannel retail support
Nine West elevates in-store shopping with iPads

The Jones Group-owned Nine West is arming sales associates with iPads this holiday season to provide customer service and serve as an internal sales tool.

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Timberland kicks up mobile efforts with targeted ad campaign

Timberland is taking a two-prong approach with a new mobile advertising campaign that drives in-store revenue and online sales for the retailer.

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Alaska Airlines rolls out mobile deals app to drive bookings

Alaska Airlines has launched a mobile application that alerts fliers to airfare deals from their hometown.

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In-app rewards drive results for marketers – Mobile Marketer

Mobile Marketer today – In-app rewards drive results for marketers; Google tweaks in-app ads to cut down on accidental clicks.

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Inviting nominations: Mobile Commerce Awards 2012

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Fairmont Pacific Rim enhances hotel experience with mobile technologies – Luxury Daily

Luxury Daily today – Fairmont Pacific Rim enhances hotel experience with mobile technologies; Dior boosts excitement for spring fashion via social video.

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Video advertising is the new mobile display advertising

When delivered to mobile devices, smart videos account for higher CPMs for media companies, and higher brand value and direct revenue impact for advertisers.

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