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Today’s headlines

Applications
Ralph Lauren sponsors Conde Nast’s GQ fashion app

Polo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer’s fragrances.

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Messaging
MGive, Teleton MexAmerica raise more than $200K via mobile

Teleton MexAmerica raised more than $200,000 via text-message donations during a telethon powered by Mobile Accord Inc.’s mGive.

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Content
HarperCollins, Martha Stewart tap iAmplify for mobile content distribution

Photon and iAmplify have partnered to build a self-publishing platform for people and brands that want to make their premium audio and video content available on PCs and mobile devices.

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Applications
New app lets consumers order from local pizzerias

Order Pizza, a new iPhone application from OrderMapper Inc., lets consumers order from nearby pizzerias using their iPhone.

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Messaging
Why SMS should be part of all holiday marketing

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.

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Editorials
When wireless carriers catch a cold, mobile marketing sneezes

Verizon Wireless’ blocking and reactivation of 4Info’s flagship short code and AT&T’s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.

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