Ralph Lauren sponsors Conde Nast’s GQ fashion app
By Chris Harnick
Polo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer’s fragrances.
MGive, Teleton MexAmerica raise more than $200K via mobile
Teleton MexAmerica raised more than $200,000 via text-message donations during a telethon powered by Mobile Accord Inc.’s mGive.
HarperCollins, Martha Stewart tap iAmplify for mobile content distribution
By Dan Butcher
Photon and iAmplify have partnered to build a self-publishing platform for people and brands that want to make their premium audio and video content available on PCs and mobile devices.
New app lets consumers order from local pizzerias
Order Pizza, a new iPhone application from OrderMapper Inc., lets consumers order from nearby pizzerias using their iPhone.
Why SMS should be part of all holiday marketing
Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.
When wireless carriers catch a cold, mobile marketing sneezes
By Mickey Alam Khan
Verizon Wireless’ blocking and reactivation of 4Info’s flagship short code and AT&T’s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.
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