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Today’s headlines


Payments
Google Wallet makes gains against PayPal in mcommerce checkout

After integrating Google Wallet Instant Buy into their mobile sites or applications, Rue La La, Newegg and Fancy all saw an increase in conversion rates from standard mobile checkout.

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Payments
MasterCard brings NFC payments on Samsung devices to Australia

Commonwealth Bank of Australia customers who own a Samsung Galaxy S4 can now pay for purchases using the bank’s mobile application at merchants accepting MasterCard PayPass contactless payments.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Payments
Tim Hortons breaks into mobile payments with revamped app

Tim Hortons is pitting itself against Starbucks and Dunkin’ Donuts in the mobile payment space with an application upgrade.

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Revenue
Mobile Web outpaces app in Pizza Hut’s digital ordering

Pizza Hut is chalking up the growth in online and mobile orders this year primarily to the increase in sales made via the mobile Web versus through applications.

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Marketing
Is mobile killing premium digital music? – Mobile Marketer

Mobile Marketer today – Is mobile killing premium digital music?; Facebook fires up private messaging on Instagram to regain steam.

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Advertising
Givenchy makes entrance on Instagram with Erykah Badu images – Luxury Daily

Luxury Daily today – Givenchy makes entrance on Instagram with Erykah Badu images; LVMH shows dedication to Chinese consumers with training program.

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Columns
Predictive advertising: Informed efforts for optimized results

At the end of the day, it is data science that provides the predictive analytics that can drive an uplift in conversion, decreased costs and ultimately delivery of the right ad creative at the right time and place.

Entire article

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