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Web site development
Target tests Pinterest-driven site to pin down mcommerce sales

Target is leveraging Pinterest with a new microsite that merchandises products with the combination of top-pinned items and best reviews on Target.com.

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Strategy and technology
Apple Store’s iBeacon rollout lacks context needed for great experiences

While much has been talked about Apple’s new low-energy Bluetooth technology iBeacon as a way to trigger contextually-relevant messages to in-store shoppers, the manufacturer’s initial testing of the technology in its retail stores focuses more on selling small-ticket accessories and products.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Payments
Should retailers be paying attention to Coin?

Coin, a recent innovation in the payments space that combines credit, debit and gift cards into one card, has been making a lot of noise in advance of its first shipments, but the question is whether or not the service will impact retailers and if it is worth their attention.

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Multichannel retail support
Century 21 offers free Wi-Fi to increase loyalty

Century 21 is spurring customer engagement by linking its loyalty program to free Wi-Fi.

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Marketing
Who will be the winners and losers as mobile social rewrites digital marketing? – Mobile Marketer

Mobile Marketer today – Who will be the winners and losers as mobile social rewrites digital marketing?; Facebook is most trusted review platform: report.

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Advertising
Van Cleef & Arpels touts diamonds with interactive content ad on The Cut – Luxury Daily

Luxury Daily today – Van Cleef & Arpels touts diamonds with interactive content ad on The Cut; Hermès animates orange gift boxes to spark holiday ideas.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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