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Strategy
Top mobile commerce predictions for 2013

As devices and network speeds improve and more brands take on a mobile-first approach, mcommerce will continue to accelerate and build momentum in 2013.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Applications
H&R Block broadens mobile strategy with direct deposit

Tax service provider H&R Block is bulking up its application with features that help prepaid card members manage their finances.

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Research
Mobile retail email open rates jump 50pc during the holidays

As consumers embrace mobile for a variety of shopping-related activities this holiday season, they are also opening emails from retailers on their smartphones and tablets at a much higher rate, according to a new report from Knotice.

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Applications
CheapOair racks up app downloads via mobile sweepstakes

Online travel agency CheapOair is running a mobile campaign that not only drives application downloads, but also helps with retention efforts.

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Marketing
Why brands are failing on Facebook – Mobile Marketer

Mobile Marketer today – Why brands are failing on Facebook; App developers face potentially significant fines if they ignore privacy issues.

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Advertising
Hugo Boss pushes third-party sales via People.com mobile ad – Luxury Daily

Today in luxury marketing – Hugo Boss pushes third-party sales via People.com mobile ad; Boucheron marks Quatre collection anniversary via blogger collaborations.

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Columns
Addressing the mobile piece of the multichannel retailing puzzle

While the promise of multichannel retailing may seem evident, few retailers know how to do it right, especially when it comes to incorporating mobile into the shopping experience.

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