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Today’s headlines

Starbucks accelerates mobile payments effort with Square partnership

Coffee giant Starbucks has teamed up with Square to enhance the payment experience for its customers, as well as transform the way buyers and sellers transact.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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T.G.I. Friday’s enhances mobile app to reward loyal customers

T.G.I. Friday’s has upgraded its mobile application to make it easier for the company’s Give Me Your Stripes members to manage their rewards.

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EBay takes top spot as most-used shopping app: Nielsen

EBay topped the list of most frequently used shopping applications in the month of June, beating out Amazon and Groupon, according to a new study from Nielsen.

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Universal Studios Home Entertainment bets on mobile gaming to propel sales

Universal Studios Home Entertainment is running a mobile advertising campaign within several mobile games that aims to drive sales of its “Dr. Seuss’ The Lorax” film.

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Social networks
Facebook shifts focus from social in aggressive move to monetize mobile – Mobile Marketer

Mobile Commerce Daily – Facebook shifts focus from social in aggressive move to monetize mobile; Google: Mobile made up 47pc of Olympic searches in first two days.

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Mcommerce is No. 1 differentiating social experience: study – Luxury Daily

Today in luxury marketing – Mcommerce is No. 1 differentiating social experience: study; Email marketing tips for fall in-store, ecommerce transactions.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Is responsive design the answer to building and enhancing your brand?

As the interaction taking place on desktops, tablets and mobile devices continues to increase, it is essential to focus on providing a consistent customer experience through every channel.

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