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Today’s headlines

Applications
Waldorf Astoria expands mobile strategy with commerce-enabled iPhone app

Waldorf Astoria Hotels & Resorts has debuted an iPhone application that lets guests book rooms and check-in prior to their arrival.

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Advertising
Puma ads in Runner’s World iPad app redirect users to mobile store

Puma is sponsoring the Runner’s World magazine iPad application, letting users shop via the footwear giant’s mobile-optimized site within the publication’s application.

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Advertising
Jonathan Bulkeley departs Scanbuy, former MMA chief Mike Wehrs in

Mobile bar code provider Scanbuy tapped Mike Wehrs, former chief of the MMA, to succeed four-year company veteran Jonathan Bulkeley as interim CEO.

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Marketing
Kenneth Cole, ESPN to keynote holiday Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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Columns
5 arguments on why mobile is indispensable to marketing plans

The integration of mobile marketing into existing marketing strategies on a large scale will not happen spontaneously.

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Events
American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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