Waldorf Astoria expands mobile strategy with commerce-enabled iPhone app
By Rimma Kats
Waldorf Astoria Hotels & Resorts has debuted an iPhone application that lets guests book rooms and check-in prior to their arrival.
Puma ads in Runner’s World iPad app redirect users to mobile store
Puma is sponsoring the Runner’s World magazine iPad application, letting users shop via the footwear giant’s mobile-optimized site within the publication’s application.
Jonathan Bulkeley departs Scanbuy, former MMA chief Mike Wehrs in
By Mickey Alam Khan
Mobile bar code provider Scanbuy tapped Mike Wehrs, former chief of the MMA, to succeed four-year company veteran Jonathan Bulkeley as interim CEO.
Kenneth Cole, ESPN to keynote holiday Mobile Marketing Summit Sept. 2
By Staff reports
How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.
5 arguments on why mobile is indispensable to marketing plans
By a MCD columnist
The integration of mobile marketing into existing marketing strategies on a large scale will not happen spontaneously.
American Red Cross to keynote Nonprofits Mobile Day
How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.
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