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Today’s headlines

Strategy Starbucks’ summertime sales push adds heaping of instant-win prizes
Starbucks is ushering in its annual Starbucks for Life promotion four months early this year, enabling rewards members to earn an instant win contest entry each time they make a purchase with its mobile application, displaying how marketers can use the element of surprise in their campaigns. Entire article
Content Have you seen the new Luxury Daily?
Dear reader, it is official. Luxury Daily, the world’s leading luxury business publication, has launched its redesigned Web site and newsletter, both newly enhanced services to empower our readers to make smarter decisions on luxury strategy, tactics and execution. Entire article
Webinars Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET. Entire article
Email Urban Outfitters, Adidas jump mobile sales with social-driven email campaigns
Adidas and Urban Outfitters are partnering up to drive sales of their new collaboration through an email campaign that combines links to purchase with street-style images. Entire article
Database/CRM Ulta’s scratch-off giveaway ushers in traditional retail tactics to mobile
Ulta Beauty is courting its audience with giveaway incentives that excite the modern beauty fan, mixed with an interesting user experience that serves users a digital scratch off on mobile, enabling them to claim their prize. Entire article
Social networks DFS Group tells personal stories to spur loyalty program enrollment
LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees. Entire article
Content Mobile Minutes: Google buys Orbitera; Snapchat’s NBC deal; Lyft’s new ability; New iPhone features
Today in mobile marketing – Why Google just bought this hot ecommerce startup; Snapchat’s TV strategy just went up a gear with an NBC deal; Lyft adds multiple stops so you can pick up, drop off your friends; New iPhone to have dual camera but no headphone jack. Entire article
Content Toyota powers innovation and teamwork through social, video, outdoor installations – Mobile Marketer
Mobile Marketer today – Toyota powers innovation and teamwork through social, video, outdoor installations; Jack Daniel’s ferments social strategy with multi-city Facebook scavenger hunt. Entire article
Advertising Fashion sees ruling in Apple’s favor as potential win for IP, patent protection – Luxury Daily
Luxury Daily – Fashion sees ruling in Apple’s favor as potential win for IP, patent protection; Chanel, megabrands dominate resale market as new sectors surge: report. Entire article
Columns Building engaging and secure mobile apps
The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them. Entire article
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