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Today’s headlines

Applications Walmart’s price-comparison tool catapults app downloads to new heights
The addition of Walmart’s Savings Catcher feature to its mobile application earlier this week pushed the app to the top of the Lifestyle category on the Apple App Store for the first time. Entire article
Advertising Zealios Skin Care showcases ambient light advertising opportunities on mobile
Zealios Skin Care is offering a 50 percent discount on select sunscreen products to those who use their mobile device’s ambient light sensor to download the coupon. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Research 47pc incentivized to try a brand when receiving a mobile coupon: report
Mobile coupons are successfully encouraging consumers to try a new brand, according to a new report from RetailMeNot. Entire article
Multichannel retail support Bookstores pilot bundling digital, print copies of the same titles
While Barnes & Noble is partnering with Google for same-day book deliveries, independent bookstores are helping pilot a program bundling purchases of physical books with the same title in ebook format, as consumers embrace both mobile and print formats for reading. Entire article
Software and technology Fairytale Brownies bakes convenience into mobile ordering site
Fairytale Brownies has simplified the giving of gifts of its gourmet chocolate brownies by launching a mobile ordering platform. Entire article
Marketing Cities leverage their mobile brand to lure businesses, workers – Mobile Marketer
Mobile Marketer today – Cities leverage their mobile brand to lure businesses, workers; United Airlines tests mobile passport scanning to reduce check-in turbulence. Entire article
Advertising Diane von Furstenberg boosts mobile ad engagement with video content – Luxury Daily
Luxury Daily today – Diane von Furstenberg boosts mobile ad engagement with video content; Mulberry blends craftsmanship with crafting for festival appearance. Entire article
Columns Marketers should rethink their approach to CRM in mobile
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database. Entire article
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