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Research
High interest in mobile payments fails to translate to consumer use: report

While 68 percent of consumers are interested in adopting mobile payments, 14 percent have actually completed a mobile transaction in the past three months, according to a report from Yankee Group.

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Marketing
Papa John’s fires up mobile, online orders via time-sensitive sweepstakes

Papa John’s is educating consumers on how to use their mobile devices and desktops to place orders with a new sweepstakes that rewards pizza lovers.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Web site development
Choice Hotels streamlines mobile checkout to drive conversions

Choice Hotels International is making it easier for members of its loyalty program to book reservations on mobile with a streamlined, three-click checkout process.

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Multichannel retail support
Bootlegger buckles down on mobile via optimized site, iPhone app

Canadian retailer Bootlegger is taking a two-prong approach to mcommerce with a new site and iPhone application that lets consumers shop and find nearby stores.

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Marketing
Top 10 mobile ad campaigns from H1 2013 – Mobile Marketer

Mobile Marketer today – Top 10 mobile ad campaigns from H1 2013; Mobile self-serve customer services are growing quickly: report.

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Advertising
Neiman Marcus drives foot traffic in stores via mobile ad – Luxury Daily

Luxury Daily today – Neiman Marcus drives foot traffic in stores via mobile ad; Fendi touts craftsmanship of exclusive Harrods handbag in social video.

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Columns
W3C agreement on Do Not Track standards would make legal obligations murky

If the FTC were to take the position that a statement or omission regarding Do Not Track compliance is deceptive or that the failure to honor the DNT signal is unfair, that could radically change the legal liability analysis.

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