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Applications
EBay tackles cross-channel shopping, enables local same-day deliveries via app

EBay recently launched an invitation-only pilot in San Francisco for a mobile application that enables users to get same-day delivery for orders from local stores such as Target, Best Buy and Macy’s.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Applications
Brookstone rolls out mobile app-controlled massager

Multichannel specialty retailer Brookstone has launched a new mobile application-controlled foot and calf massager, eliminating the need for consumers to lean over for manual adjustment.

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Research
66pc of mobile searchers notice ads: study

Location and context are the key ingredients needed for a successful mobile advertising campaign, especially for marketers who are looking to drive in-store traffic, according to a new report by xAd.

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Payments
GoPago sweetens pot for mobile payments with free tablet, 4G connectivity offer

GoPago is offering merchants a free tablet and 4G wireless connectivity so they can start processing in-store payments via mobile and enable customers to place orders and pay for them via their smartphones.

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Marketing
YouTube disappearance from iOS 6 signals deepening divide between Apple, Google – Mobile Marketer

Mobile Marketer today – YouTube disappearance from iOS 6 signals deepening divide between Apple, Google; Land Rover iAd campaign delivers highest engagement levels.

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Advertising
Hugo Boss targets London via branded mobile city guide – Luxury Daily

Luxury Daily today – Hugo Boss targets London via branded mobile city guide; How luxury marketer H1 profit numbers can be knocked off-track.

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Columns
3 tips that make B2B marketing mobile-friendly

Marketers are ignoring the fact that their customers are using smartphones for business. The good news is that they do not have to squander this opportunity.

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