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Today’s headlines

Research 73pc of retailers do not offer mobile access to loyalty: report
While 47 percent of retailers increased their mobile marketing budgets this year, 73 percent still do not offer mobile access to their loyalty programs, according to a new report from Boston Retail Partners. Entire article
Payments Wendy’s sees opportunity for personalized, national offers with mobile ordering
Wendy’s sees an opportunity to add personalized offers and national coupons to its mobile ordering and payments experience, underscoring the growing convergence between leveraging mobile to build customer loyalty and drive added convenience.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Applications Build-A-Bear’s 350K in-app sessions highlight importance of additive digital experiences
Build-A-Bear has seen more than 350,000 play sessions take place since rolling out its Promise Pets application, proving that its customers are increasingly looking for ways to engage with the brand’s products via digital means. Entire article
Social networks Pinterest competes with Amazon for iPhone users with buyable pin search
Pinterest is moving further into the retail landscape with a new feature for its iOS application that allows users to search for buyable pins, competing with major mobile commerce apps such as Amazon and Etsy. Entire article
Content Mobile Minutes: Apple Music; Smartphone use in Britain; Tablets’ woes; HTC sales plunge
Today in mobile marketing – Apple Music hooks 11 million trial members, App Store has record July; Smartphones finally more popular than PCs in the UK, thanks to selfies, 4G; Tablet computers have a big problem; HTC expects loss five times wider than estimates as sales plunge. Entire article
Content Mobile marketers consider vertical video and its challenges – Mobile Marketer
Mobile Marketer today – Mobile marketers consider vertical video and its challenges; Mondelez uncaps sequential content delivery on mobile for seamless advertising. Entire article
Advertising Tiffany strengthens engagement ring app through social updates – Luxury Daily
Luxury Daily today – Tiffany strengthens engagement ring app through social updates; Cartier explores Panthère savoir-faire in book, Harrods events. Entire article
Columns Why your business should not opt-out of SMS marketing
The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving. Entire article
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