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Today’s headlines

Multichannel retail support
Why retailers should pay closer attention to mobile-only shoppers

While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.

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Two Tap’s universal shopping cart volume jumps as retailers, publishers sign on

Two Tap is helping publishers and retailers increase sales conversions for mobile and traditional online purchases via what purports to be the first checkout solution allowing consumers to buy any product from any retailer on any mobile app or Web site using a universal shopping cart.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

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Multichannel retail support
Schwan scores with at-home mobile college football tailgaters

Schwan Food Co’s consumer-brands division is offering one-stop shopping, contests and a sweepstakes for mobile college football game tailgaters on a Web site that highlights its Red Baron, Freschetta and Tony’s pizza brands.

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Find Subscription Boxes takes its fast-growing industry mobile

The fast-growing world of subscription boxes is becoming more mobile-friendly with the launch of an application that will put key information about such product-delivery services in the palms of shoppers’ hands.

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Zapper boosts at-the-table mobile payments via QR codes

Hundreds of independent restaurants and chains are enabling diners to scan a QR code printed on bills using a free mobile app without having to wait for a card terminal.

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Home furnishings category is ripe for Uber-like disruption – Mobile Marketer

Mobile Marketer today – Home furnishings category is ripe for Uber-like disruption; General Mills cereal boxes to offer mobile gaming app, promo codes.

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Hermès turns formal dressing into fun with tie-centric app – Luxury Daily

Luxury Daily today – Hermès turns formal dressing into fun with tie-centric app; Net-A-Porter hosts exclusive Temperly London shoppable video.

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5 pitfalls that banks must avoid as they offer mobile service

According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

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