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Today’s headlines

Travel sites take mobile booking to the next level with tablet apps

As mobile bookings increasingly become more sophisticated, online travel agencies such as Priceline, Hotwire and HotelTonight are beginning to invest more heavily in tablets to keep up with research-focused consumers.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Discover’s Pulse offers new payment channel to consumers via mPOS

Discover’s ATM network Pulse is launching a QR-based mobile wallet to improve payment efficiency and enhance transaction experiences for consumers.

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Software and technology
Sperry Top-Sider builds sweepstakes, mcommerce momentum via QR codes

Sperry Top-Sider is triggering participation for an online campaign by plastering mobile bar codes on pieces of print collateral.

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Western Union expands mobile services with Nigeria ewallet launch

The Western Union Co. launched a new mobile money transfer service for Nigerian consumers to continue its goal of offering mobile commerce services around the world.

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The future of TV increasingly looks mobile – Mobile Marketer

Mobile Marketer today – The future of TV increasingly looks mobile; In-stream audio advertising an untapped marketing opportunity: Forrester.

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Top 10 luxury brand mobile apps of H1 – Luxury Daily

Luxury Daily today – Top 10 luxury brand mobile apps of H1; Prada’s fall/winter promotions stand out through artistic video.

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Developing and deploying a mobile presence

This is the final article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

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