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Today’s headlines

Multichannel retail support
Kohl’s ups mobile ante with incentivized back-to-school campaign

Kohl’s is giving mobile a more prominent role in its back-to-school campaign this year with a promotion that rewards consumers for shopping in-store and online.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Geo-fencing drives 68pc lift in response for convenience, gas merchants: PayPal

Convenience stores and gas stations using geo-fencing saw a 68 percent lift in click-through rates compared to campaigns that did not use location-based targeting, according to a new report from PayPal Media Network.

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American Express elevates business travel with TripCase, AX Connect apps

American Express Global Business travelers will now be able to mobilize their travels with the mobile applications TripCase and AX Connect.

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Michigan Lottery drives app engagement with promotions, giveaways

The Michigan Lottery is driving engagement with frequent players by adding several new features to its mobile application, including special promotions and interactive social media.

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Precise location, big data power charge marketers geotargeting strategies – Mobile Marketer

Mobile Marketer today – Precise location, big data power charge marketers geotargeting strategies; NBC breaks into customized news via app revamp.

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Starwood’s Chinese Android app meets demand, cradles consumer – Luxury Daily

Luxury Daily today – Starwood’s Chinese Android app meets demand, cradles consumer; Top 10 luxury brand digital campaigns of H1.

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How mobile has shrunk the world

Thanks to this small, one-in-all device, consumers today have become more mobile-centric, me-centric and present-centric. They want everything now, delivered at one place – on their handsets.

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