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Today’s headlines

Multichannel retail support Target innovates in-store beacon marketing with newsfeed-like content stream
Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content accessible via a newsfeed-like stream. Entire article
Applications Outback Steakhouse fires up app with wait list, payments features
The casual dining sector’s use of mobile continues to heat up, with Outback Steakhouse preparing to launch a new mobile application later this year that will enable diners to virtually check where they are on the waiting list as well as pay for meals at the table.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Strategy Virgin Atlantic flies upgrade offers to social media users
Virgin Atlantic is turning a social media contest into a mobile offer for a free cabin upgrade by asking Twitter users to post their best requests, gifting the user with the most creative answer with two one-day upgrades for an already-purchased flight ticket. Entire article
Payments Pei Wei expands Apple Pay acceptance following successful pilot
Fast-casual restaurant chain Pei Wei has expanded acceptance of Apple Pay to all of its nearly 200 locations following a successful pilot in 16 outposts last month, underscoring the growing demand for mobile payments among diners. Entire article
Content Mobile Minutes: IBM helps Apple; Food’s tech upgrade; Windows 10; GE’s app store
Today in mobile marketing – IBM, Apple’s rival-turned-partner, plans to help other companies adopt Macs; Food on the move: Delivery services get a tech-powered upgrade; Windows 10 Mobile needs more apps to be worthy; G.E. plans app store for gears of industry. Entire article
Content Best Buy, Taco Bell prove YouTube stars’ cachet among millennials – Mobile Marketer
Mobile Marketer today – Best Buy, Taco Bell prove YouTube stars’ cachet among millennials; Q&A: American Express banks on mobile to recruit top-notch digital talent. Entire article
Advertising Ferragamo takes off with jet set pre-fall social campaign – Luxury Daily
Luxury Daily today – Ferragamo takes off with jet set pre-fall social campaign; Chinese counterfeiting continues to thrive despite resistance. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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