RSS |  Advertise with us |  Also known as Mcommerce Daily |  Follow us on TwitterFollow us on Twitter August 6, 2014
Read more on | Jobs | Blog
Subscribe to email newsletter   

Today’s headlines

Messaging Groupon taps Snapchat to add urgency to mobile offers
Groupon, still struggling to redefine itself as more than a daily deals engine, is kicking off a new Snapchat partnership with a time-sensitive first-come, first-serve deal for a concert experience. Entire article
Software and technology Simon expands iBeacon program to outfit more smart malls
Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Merchandising NFL Players leverages shoppable selfies to engage fans
National Football League fans will be able to own a piece of their heroes’ fashion style by clicking on the apparel worn by players in selfies under a partnership between NFL Players Inc., the marketing and licensing arm of the players union, and social-commerce platform Stylinity. Entire article
Banking Westpac integrates augmented reality into bank account management
Historically, augmented reality’s utilitarian use case in banking disappeared once consumers reached a branch, but Westpac New Zealand has extended the technology to support account management within its mobile app. Entire article
Payments Newegg adopts Visa Checkout to streamline mobile checkout
Online computer hardware and software retailer Newegg is adding Visa Checkout for desktop and mobile users and motivating trial by offering a 10 percent discount on all Visa Checkout purchases. Entire article
Marketing Coca-Cola’s mobile update of iconic campaign is a summer win – Mobile Marketer
Mobile Marketer today – Coca-Cola’s mobile update of iconic campaign is a summer win; P&G to execute new ads inspired by Facebook sponsored content. Entire article
Advertising BMW guides fans to the drawing board for app design contest – Luxury Daily
Luxury Daily today – BMW guides fans to the drawing board for app design contest; Ferragamo vies for accessibility with style profiles for latest collection. Entire article
Columns Information overload: The psychology of being connected 24/7
When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue? Entire article
Please click here to register now! Please click here to register now! sign up now!
Read all the news on | Subscribe

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising:  | Advertisement rates

Copyright 2014 Napean LLC. All rights reserved. Privacy policy | Contact us 401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter