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Multichannel retail support
H&M clinches mobile efforts via commerce-enabled site, app

H&M has finally added mobile commerce to its site and mobile application that lets consumers shop the retailer’s extensive inventory.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Payments
Dairy Queen tests mobile payment app to personalize rewards

Dairy Queen will be piloting a mobile application for loyalty rewards, offers and payments in an effort to provide personalized service to its customers on mobile.

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Marketing
Home Depot’s Redbeacon escalates app marketing to drive mobile business

Home Depot’s Redbeacon is supporting its mission of matching homeowners with service providers via a comprehensive strategy to get the brand’s mobile application into as many hands as possible.

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Database/CRM
National Car Rental enhances loyalty program via mobile

National Car Rental is mobilizing its loyalty program via an application that lets members manage their trip and reserve cars.

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Marketing
Amazon pulls page from Pinterest to ramp up mobile, social aspirations – Mobile Marketer

Mobile Marketer today – Amazon pulls page from Pinterest to ramp up mobile, social aspirations; Some mobile patents lose bite as competitive weapon.

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Advertising
Estée Lauder reinvigorates product awareness via mobile magazine – Luxury Daily

Luxury Daily today – Estée Lauder reinvigorates product awareness via mobile magazine; Top 10 luxury brand social videos of H1.

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Columns
Designing a mobile presence

This is the second article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

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