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Advertising
Starbucks pushes new bistro items via targeted mobile campaign

Starbucks is driving consumers to its locations to try out its latest bistro boxes via a new geotargeted mobile campaign.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Strategy
What works: Expedia or Travelocity’s mobile booking strategy

Online travel is one of the industries that mobile has shaken up most by flipping companies’ dot-com roots into a mobile-first mentality.

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Content
Amazon drives TV, movie sales via video streaming app

Amazon is letting consumers buy and stream their favorite television shows and movies on a new iPad application.

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Payments
Cocoa Beach installs mobile-only parking payment program to save money

The town of Cocoa Beach in Florida is implementing a mobile-only parking payment program to meet the needs of tourists while keeping costs down.

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Marketing
Competition is fierce among leading brands to have the best app – Mobile Marketer

Mobile Marketer today – Competition is fierce among leading brands to have the best app; Wendy’s marries mobile advertising, video in latest marketing push.

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Advertising
How luxury marketers can best adapt to mobile bar codes – Luxury Daily

Today in luxury marketing – How luxury marketers can best adapt to mobile bar codes; Hennessy adds to Wild Rabbit campaign with Futura collaboration.

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Columns
Mobile marketing insights from China

When marketing globally, it can be short-sighted – and costly – to assume a one-size-fits-all strategy.

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