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Today’s headlines

Applications Best Buy spurs omnichannel purchases with real-time in-app inventory filter
Shoppers on the Best Buy application can now filter their searches by which products are available for pickup that day at a store, pointing to the growing importance of real-time inventory insight for driving omnichannel shopping experiences. Entire article
Applications Starbucks uncaps potential for mobile sales surge with Windows app
Starbucks is looking to unearth new streams of revenue by expanding its mobile payment capabilities to a wider range of consumers, this time rolling out its application for smartphones on the Windows 10 operating system. Entire article
Webinars Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET. Entire article
Advertising Gulf powers rewards signups via giveaway paired with ad campaign
Gulf Oil is fueling enrollment for its digital rewards program by offering a chance to win Boston Red Sox tickets to new enrollees and is leveraging social, banner ads and email to push the campaign. Entire article
Payments American Food and Vending deploys mobile payment capabilities across US
Following two successful pilots that exceeded expectations, American Food and Vending is adding smartphone payment acceptance to vending machines in 35 cities, reflecting consumers’ growing reliance on mobile payments. Entire article
Content Mobile Minutes: Square finds niche; Facebook addresses clickbait; Pokemon Go lawsuit; Twitter’s time to sell
Today in mobile marketing ­– Square finds profitable niche between food trucks and Starbucks; Facebook’s news feed to show fewer clickbait headlines; Pokemon Go target of class action lawsuit; It’s time for Twitter to sell: analysis. Entire article
Content Time Inc. mobile audiences, digital ad revenue spikes with innovation – Mobile Marketer
Mobile Marketer today – Time Inc. mobile audiences, digital ad revenue spikes with innovation; Dick’s Sporting Goods laces up Olympics content on mobile-optimized microsite. Entire article
Advertising Harrods fetes Fendirumi arrival with playful initiatives – Luxury Daily
Luxury Daily today – Harrods fetes Fendirumi arrival with playful initiatives; Cosmetic licenses excel by exploring creative synergies between fashion, beauty. Entire article
Columns After the click: The ROI fallacy
Impression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact. Entire article
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