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Today’s headlines

Software and technology Toys R Us integrates app, print coupons and loyalty for new omnichannel experience
Toys R Us is tapping visual search company Slyce to enable consumers to take a picture of a receipt, catalog or newspaper coupon and generate a mobile-optimized version to store in the retailer’s application, driving cross-screen marketing and retargeting opportunities. Entire article
Research 62pc of retailers expect zero ROI from holiday mobile alerts: report
While 20 percent of consumers plan to shop on a tablet or smartphone during the upcoming holiday season, none of the retailers participating in a recent survey expect to see a high return on investment from mobile alerts and 62 percent expect the return will be zero.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Applications Victoria’s Secret uses influence of mobile gaming to promote college collection
Victoria’s Secret has added a gaming feature into its application for the Pink Nation loyalty program to promote sales for back-to-school wear among college students, leveraging the pull that mobile entertainment can have on consumers. Entire article
Social networks Kohl’s appeals to fans of Disney’s Descendants via Twitter to drive sales
Kohl’s is driving sales of a new collaborative collection with Disney via social platforms, leveraging a multitude of tactics to attract fans of the Descendants made-for-TV film, including a social media sweepstakes, question-and-answer segments and trivia games. Entire article
Content Mobile Minutes: Anticipating needs; Sprint narrows loss; BMW embraces digital; Apple’s wireless service
Today in mobile marketing – Apple and Google know what you want before you do; Customers are slowly flocking back to Sprint as it narrows its loss; BMW CEO puts digital trends at center of strategy review; Apple may launch wireless phone service. Entire article
Advertising Cartier explores treacherous terrains in paid New York Times campaign – Luxury Daily
Luxury Daily today – Cartier explores treacherous terrains in paid New York Times campaign; Bally paints nostalgic scene with Wes Anderson-inspired campaign. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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